Monday, February 23, 2009

Podcasts

I started listening to real (amateur) podcasts... these people need to learn brevity and how to be succinct. The last one that I listened to was 40 minutes long and only made 3 points.

I've noticed the same thing on call-in podcasts. Callers go on and on and on to say something that could have taken one sentence.

Sunday, February 8, 2009

The Paradox of Choice: Why More Is Less

Two effects of too much choice: produces paralysis, less satisfaction.

Best example: there used to be only one kind of blue jeans. Now there are hundreds. If you pick one, it will be better than the old style. But you will feel bad about it because the new jeans are not perfect.

With all of these options available, my expectation about how good a pair of jeans went up. ... Adding options to peoples lives can't help but increase the expectations people have about how good those options will be, and what that's going to produce is less satisfaction with results, even when they are good results. Nobody in the world of marketing knows this.
The secret to happiness is low expectations.

When there is no (or little choice) and you are dissatisfied with the result, who is responsible? The world is.

When there is much choice and you are dissatisfied with the result, who is responsible? You are. You could have done better. With so much choice, there is no excuse for failure. People met with this blame themselves. High standards lead to disappointment, disappointment leads to self blame.

Why choice makes people miserable:
  1. Regret and anticipated regret
  2. Opportunity costs
  3. Escalation of expectations
  4. Self-blame